Word: ve
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Dates: during 2000-2009
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...Wait, you’re DJ Straus? We’ve like heard...
...Jones wanted his new stadium to be an icon, he stopped short of hiring name architects like Peter Eisenman, Norman Foster or Herzog & de Meuron, the guys who have added star power to stadium design over the past few years. Why butt heads with a big thinker when you've got some big thoughts of your own? "We really knew what this building was going to look like," Jones says. "What I needed was a good listener...
...frustration and even rage we've seen during the debate over health-care reform has been really staggering. You talk to people for a living - did you know what kind of anger was simmering out there? I did, and it's in my book. You can pull out paragraphs on how mad people were about pork-barrel spending, about taxes and about the lack of accountability [in Washington.] You had all these people who were mad, but there wasn't a spark that would cause them to get involved. Health care became that spark...
...better than any company I know. A CEO that gets it and communicates in the language of the 21st century; a marketing and advertising campaign that focuses on the products, not on the models who sell the products; products that are innovative and cutting-edge. I feel bad I've never worked for them. (See the top 10 Apple moments...
...have some unorthodox methods of getting your message to corporate leaders. In the cases of UPS and Kroger, for instance, you've gone up to the CEOs and essentially ambushed them with advice. How has that worked out for you? I'm very passionate about what I do. I will approach the CEO directly, I'll look them straight in the eye and say, "You're doing this wrong." They're always taken aback initially, and the people around them freak out. But I have gotten more business by being direct and honest than I ever got being obsequious...