Word: ve
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...right now or the future. Risk is whether you're willing to take a risk. Altruism is whether you think about others. Information is whether you research before you make a decision. Me-Too is whether you look to others for guidance. Stickiness, whether you stick with what you've already done...
What can you tell about someone who drives a Prius? De Marchi: Prius drivers get a big kick out of their car's altruism, but they also smile because they've joined an ideological team. In a way, it is fundamentally irrational to buy a Prius. If you want to save the environment, you can buy a Honda Civic or another car that's almost as fuel efficient and way cheaper. With the money you save you can buy a chunk of the rain forest or carbon credits. You don't buy a Prius because you want...
...That's interesting, because it's often thought we've reached the pinnacle of commercialization. Yes. Every generation thinks that it invented sex and thinks that it invented the vulgar commercialization of Christmas. But actually, our holiday spending has moderated relative to the size of the economy in the last two generations...
...group of guitarists, drummers, bassists and vocalists—all members of the heavy metal band “TiZrHf” from MIT—were barred from entry, but their brief presence affected the mood. One of them was especially notorious. “I’ve seen him at an MIT ‘Rock Band’ event. He didn’t even have a single facial expression as he got 99 percent on expert”, said Yvette N. Saenz...
...terrified. I've never seen anything like it," says Claudia Lima, a shop assistant who was at home when the power went out. "Where I live you can be assaulted at 8 o'clock in the morning - imagine at night with no light. There is this fear not of the dark but of not knowing what is going on. Everyone I know felt the same way. We felt impotent." (See pictures of how São Paulo cleaned...