Word: vecchios
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Soon after buying Brooks Brothers in late 2001, Claudio Del Vecchio took a trip to the warehouse that keeps the company's archives. When a business has been around since 1818, you wind up with a lot of history?especially when you're talking about the retailer that sold Abraham Lincoln the overcoat he wore to Ford's Theatre, F.D.R. the cape he donned at Yalta, Fred Astaire the neckties he used as belts and generations of men the suits they wore to their first jobs on Wall Street...
...been years since a Brooks executive had looked at the old catalogs, swatches, advertisements and letters kept in the archives. Modern fashion, it seemed, demanded modern notions. Yet in that repository of the old and classic, Del Vecchio first saw a clear vision of his new company's future. "It was a revelation," he recalls, "a real inspiration. Yes, we're not in 1940 anymore, but this sort of lifestyle still exists today...
...Vecchio, 50, a soft-spoken Italian, has been working ever since to prove that not only does that dress-for-dinner lifestyle still exist, but selling clothes to match it is profitable. During the 1990s, as part of the British retailer Marks & Spencer, Brooks Brothers embraced the business-casual look and moved toward the Banana Republic slice of the retail spectrum, even producing its own line of jeans. As CEO and chairman, Del Vecchio has yanked the company back to its higher-brow heritage by rolling out new cuts of suits, reinvigorating the made-to-order and tailor shops, overhauling...
...will be a test of her own intellectual independence, as to what course she chooses to go,” Gomes said. “Oh she’s into bridges, and I think that’s fine—I wish her luck. But the Ponte Vecchio was not built in a day, just like Rome. It’s going to take a long time...
...devoted their lives for these promises. The industry's problems cannot be solved by the unions or private takeovers. The U.S. car industry is just another casualty of insurance and pharmaceutical companies that have bought the White House and Congress, rendering medical treatment and insurance unaffordable. Paul R. Del Vecchio, Gunnison, Colorado...