Word: veeck
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This world is packed with its daring deeds-but Veeck has purchased the Browns...
...wrote Grantland Rice in 1951, when Promoter Bill Veeck bought the hapless St. Louis Browns, a team that had crept out of the American League's second division only eleven times in 47 years. "Many critics were surprised to know the Browns could be bought," added John Lardner, "because they didn't know that the Browns were owned." That quickly changed: everybody always knew what Bill Veeck was doing, even if they rarely knew why. For 15 years, as owner of first the Cleveland Indians, then the Browns and finally the Chicago White Sox, William Louis Veeck...
...Baseball should be fun," Veeck insists, and he was good for a gag a minute. He staged a mock invasion from outer space...
Died. Eddie Gaedel, 36, big-league baseball's only midget (3 ft. 7 in.), hired in 1951 by promotion-prone Impresario Bill Veeck, then boss of the fanless, feckless St. Louis Browns; in Chicago. In his one time at bat (against the Detroit Tigers) during his brief playing career, Gaedel drew a walk. A few days later, after Veeck had threatened to use him as a pinch hitter every time the bases were loaded. League President Will Harridge canceled Gaedel's contract "in the best interest of baseball...
...faces and occasionally spits when the fans ride him. But he has been a model of gentlemanly deportment compared to last year, when he was thumbed from seven games, had the league in an uproar over such antics as heaving an orange and a baseball (both missed) at Bill Veeck's absurd $300,000 Comiskey Park Scoreboard, which fires rockets and blows horns when White Sox players hit home runs...