Word: veeck
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...dismissal rests on the specious pretext of a new Yankee policy on retirement, but baseball fans across the country have not been taken in by it. From volatile Bill Veeck, Chicago White Sox president, to a Brooklyn tattooist to a Broadway astrologer, they have voiced their indignation at this injustice...
...fastest fly chasers in the business. Under Manager Al Lopez' fatherly hand, the hitless-wonder White Sox, young and old alike, scamper the bases with glee, turn so cool in the clutch that they have won 31 of 41 one-run games. Says President Bill Veeck: "We connive, scrounge and hustle to get just one measly run. We can't afford to give any away...
...last week, said Bill Veeck (rhymes with peck), onetime owner of the Cleveland Indians and St. Louis Browns, now the new boss of the Chicago White Sox. For $2,700,000, Veeck and associates bought control from the squabbling Comiskey family, who had controlled the team since 1901. The skill of the good-pitch, no-hit Sox may not improve right away, but the ball games in Comiskey Park are bound to be livelier...
...Veeck is the man who gave Cleveland fans a "bartenders' day," staged midget-auto races in the ballpark, and with a pennant winner (1948), posted a major-league record for season attendance that still stands. In St. Louis, he gave the fans clowns, once used a midget as lead-off batter (he drew a base on balls), even let spectators manage the team for several games by flashing "yes" and "no" cards to questions of strategy. Yet the carnival atmosphere was no substitute for success. The Browns did not win, and Veeck tried to get the franchise transferred...
...Veeck, "being in baseball is like taking dope," and now that he is back, he has marijuana-sized dreams for the White Sox. Chicago is a potential gold mine, says Veeck: "Industry is diversified so that if one sector of the economy is hurting, it doesn't kill you like it would in Detroit or Pittsburgh." He intends to pull all the stops. His first object, he says, is "putting on the field the best ball club." Then come the gimmicks: fireworks shows at $1,000 a clip, a baby-sitting service for mothers, free nylons for the ladies...