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...infield glowed a natural green (Veeck ripped out artificial grass last spring). The infield brusher, a hopelessly complex machine that parodies overmechanization, glowed in luminescent pastels. "The place looks good," Veeck announced. "It's easier to turn fans off than on. A clean park doesn't bring in fans, but a dirty park keeps them away...

Author: /time Magazine | Title: BYPLAY by ROGER KAHN: Bill Veeck: The Happy Hustler | 4/25/1977 | See Source »

Back in his office, he talked trade with two executives and checked out the new scorecard. On page 5, Veeck informs White Sox fans, "If your beer is flat, call Millie Johnson, if the washrooms aren't up to par, call David Schaffer. If you'd like a tryout, give C.V. Davis a call. We don't have a complaint department, but we do have people...

Author: /time Magazine | Title: BYPLAY by ROGER KAHN: Bill Veeck: The Happy Hustler | 4/25/1977 | See Source »

Television journalists crowded into his office, mostly to ask about Phil Wrigley, who had died that morning. Veeck granted seven interviews on Wrigley, varying each a bit so that every reporter would have something...

Author: /time Magazine | Title: BYPLAY by ROGER KAHN: Bill Veeck: The Happy Hustler | 4/25/1977 | See Source »

...opening day, all of the late Mayor Daley's four sons had been invited to throw out a first ball. "Not only do we have four first balls," Veeck said, in a broad grin, "we have 20,000 more. Everybody wants to throw out a first ball, so I've bought all these harmless Styrofoam baseballs. You can throw one out yourself, if you'd like." After a slow, Styrofoam hailstorm, the Sox jumped ahead of the Boston Red Sox. Ralph Garr in left and Zisk in right misplayed fly balls, but Ken Brett pitched strongly...

Author: /time Magazine | Title: BYPLAY by ROGER KAHN: Bill Veeck: The Happy Hustler | 4/25/1977 | See Source »

Like Intercourse. The Scoreboard made victory sounds. Veeck beamed and thanked everybody. Then he spent two hours going over the game, pitch by pitch, with Bob Lemon, his manager, and two coaches. Ralph Garr was still swinging at the first pitch too often. He had to be reminded to wait for a strike every time he came...

Author: /time Magazine | Title: BYPLAY by ROGER KAHN: Bill Veeck: The Happy Hustler | 4/25/1977 | See Source »

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