Word: veejays
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...music television channel, was one of the first to broadcast the message of homogenized hybridism. "We needed a messenger that would fit in from Tokyo to the Middle East," says Jennifer Seeto, regional sales marketing manager for the channel, which began beaming its border-busting images in 1994. Star veejay Asha Gill personifies the global look. When asked what her ethnic heritage is, Gill, a Malaysian citizen, simply shrugs. "Oh, who knows," she says. "I'm half Punjabi, mixed with some English, a little French and dribs and drabs of God knows what else." The 29-year-old speaks crisp...
Matt Pinfield, MTV veejay...
...heard being a veejay makes you into a bit of a babe magnet...
...year-old beat out 4,000 other hopefuls in MTV's massive publicity stunt disguised as an open audition for a new veejay, largely on the strength of his voice (think of a cockatiel doing Marge Simpson) and spacy but undeniable charm...
...edge and Technicolor glint to the mild-mannered Winter Games. With the world-champion shredder refusing to show up, and even the Chinese athletes showing off their backflips in freestyle skiing, it could look as if the I.O.C. were a global subsidiary of MTV. (CBS even hired former MTV veejay Kennedy to do color commentary...