Word: vega
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...automakers insist that sometimes they can make a satisfactory profit only by shifting operations overseas. Ford and Chrysler will manufacture engines and transmissions in Europe for their new small cars, then import the parts to be fitted into U.S.-assembled cars. All parts for G.M.'s minicar, the Vega, will be made at home, but company officials plan to have the Vega assembled partly by robots in place of union workers. The robots, called Unimates, are one-armed, computer-controlled machines that G.M. will program to do welding. G.M. executives think that a Vega assembled entirely by humans would...
...among automakers that the annual changes add so much to their bills for tooling and marketing. The consumerism movement has also made customers more concerned about prices and less interested in change for the sake of change. Last week G.M. announced that its new subcompact car, which is called Vega 2300 and is scheduled to roll out next September, will not look any different for at least four years...
...other automakers either have introduced or intend soon to bring out their own subcompacts. They have not been quite so explicit as G.M., but they also have strongly suggested that their little models will retain basically the same styles for several years. G.M. expects Vega sales in the first twelve months to approach 400,000 cars, but if they fall seriously short of that mark, the company could be stuck with a losing model for quite a while. Still, Vega ads promise: "If you like the 1971, you'll like the 1975," and, "Once it comes...
...cancer; in Tucson, Ariz. A onetime barnstormer, Lockheed began designing planes in 1911. His company was a pioneer in the use of radical streamlining and molded plywood wings and fuselages. When Lockheed left the company in 1929, he had already made his place in aviation history with the Lockheed Vega, a swift, dependable monoplane that was favored by such adventurers as Wiley Post, Frank Hawks and Amelia Earhart...
...STILL HAVE HAVANA, boasted an ad last week in the New York Times Magazine and other newspapers for the Garcia y Vega, Inc. cigar company, which has access to nearly half of the pre-Castro leaf still warehoused in the U.S. And yes, Garcia y Vega has the promotional services of one of the more fascinating authors in the nation. In return for mailing in ten bands from the company's Elegantes or Gallantes (list price: two for 250), a cigar smoker can get a free copy of To Seek a Newer World (list: $4.95), a slim volume...