Word: vegans
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Dates: during 2000-2009
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John Mackey fits the profile of a typical green-friendly liberal. He is a vegan, practices yoga, and wears hiking boots to work. Behold the founder and CEO of Whole Foods, Mecca for believers in organic foods, which was recently recognized as one of America’s most valuable companies according to BusinessWeek Magazine (and its stock multiple has at times surpassed even Google’s). But principles still come before profits in this natural food empire: Five percent of profits are donated to local communities and environmental causes; stockholders are given third priority behind customers and employees...
Founded in Austin in 1980 by vegan-hippie John Mackey as a natural and organic supermarket (one of fewer than half a dozen in the nation at the time) with a staff of 19, Whole Foods has grown to encompass 181 stores in 30 states, the District of Columbia, Canada and Britain, with 40,000 employees and 64 more stores in development. Annual sales reached $4.7 billion in 2004, and the company aims to arrive at $12 billion by 2010. Its stock price has shot up 62% in the past year, and same-store sales have increased 13% for three...
Last year, to much fanfare, Whole Foods launched a lifestyle section in its Whole Body department offering organic adult and baby clothing, towels, sheets (cotton is more heavily sprayed with pesticide than any other crop) and vegan shoes. That area, however, always seems emptier than the rest of the store. But Whole Foods may simply be repeating an experience it has encountered many times in its 26-year existence: landing on an idea that is ahead of its time and then waiting around as the world catches...
...what is the point of fasting in our modern lives? Giving up food is a kind of outdated practice: we do it every day for our ethos or, much more realistically, our bodies. Complying with social standards, fasting is a year-round norm rather than a Lent exception. Vegetarian, vegan, low-fat, non-fat, low-carb, zero trans-fats… you name it, Whole Foods has it. In a world with staggering numbers of anorexics and bulimics, it would be senseless to argue that such often-paranoid food obsessions clear our minds in the same way they...
...London, Mark L. Nuckols had a brilliant idea. “If you can make tofu that tastes like turkey,” he says, “why not tofu that tastes like human flesh?” A year and a half later, Nuckols developed Hufu, a vegan, tofu-based food product that he calls the “healthy human flesh alternative.” Nuckols, a student at the Tuck School of Business at Dartmouth University, brushed up on his cannibal literature to perfect the flavor. “When I tried the final sample batch...