Word: vegas
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Dates: during 1970-1979
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Those hopes flared brightly last September when the Ford Pinto and Chevy Vega began rolling off assembly lines to join the American Motors Gremlin in battling the imports. By then it was too late to keep imported-car sales from climbing to a 1970 record of 1,245,793 cars, or 14.9% of the U.S. market. American executives hoped that the availability of the three subcompacts would hold 1971 import sales to about 1,000,000 cars, or around 10% of a slightly larger market. Instead, imports so far in 1971 are accounting for 15.5% of all cars sold...
...Being a TIME researcher has never been particularly easy," says Chief of Reporter-Researchers Marylois Vega, "and the job gets more demanding every day. But you have a ringside seat on the world news, andyou are constantly learning something new and fascinating...
...wage demands, accept restrictive labor practices and pass on the increased costs to their customers. But many other industries?notably autos, steel and chemicals?run grave risks of losing markets when they kick prices up. Foreign automakers already build 15% of the cars that Americans buy. G.M.'s new Vega subcompact, which was designed to compete against the Volkswagen, had to be priced $211 higher than the Beetle. Other companies, similarly pressed, are shifting operations overseas for cheaper labor. The production of most typewriters, sewing machines and radios has been moved abroad...
There is a strong element of luck in the turnaround. The strike that has shut down General Motors undoubtedly has helped Chrysler's fourth-quarter sales, and it will also prevent G.M.'s Vega from getting the long sales head start on the Colt and Cricket that once looked likely. The biggest reason for the improvement, however, is the aggressive direction that Chrysler is getting from the new management of President Riccardo, 46, and Group Vice President Eugene A. Cafiero, 44, who is in charge of auto operations. They took over in January, when former President Virgil Boyd...
...result, C.U.N.Y. and other urban universities confront rising pressure from poor youths, often members of minority groups, who yearn for the college degrees that they look upon as a ticket to U.S. affluence and status. "College is all kids talk about in high school these days," says Chris Vega, 18, a freshman at C.U.N.Y. "If you don't go to college, you just...