Word: vein
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Dates: during 1930-1939
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...shrewd, paternal President Jesse Isidor Straus. Kenneth Collins' friends say he wanted to be a millionaire by 1936, that Jesse Straus promised to make him one (in Macy stock) if only he would stay. To Macy's he would be worth it. Since he hit upon his vein of bright, saucy, it's-smart-to-be-thrifty advertisements back in 1927, Macy sales have jumped 40% to $100,000,000 annually. He made the notions department appeal to "firemen, housewives, bachelors and babies." Evening wraps were offered under the head: "WRAP HER UP AND TAKE HER HOME...
...fist-smashing denunciations of bigotry and Ku-Kluxery, a long tirade against that almost forgotten woman Mrs. Mabel Walker Willebrandt, plenty of "What happened? . . . Let's take a look. . . . Let us go back. . . ." An Al Smith occasion and an Al Smith speech in less than his most thoughtful vein, it accomplished one thing for his party: claiming credit for the Democratic wet plank, he placed it squarely against the Republican wet-&-dry one, left the way open for Governor Roosevelt, at Baltimore, to carry...
...much is left except the appalled press agent and a pretty girl sportswriter (Nell O'Day). Rackety Rax was adapted from Joel Sayre's brief novel first published in the American Mercury last January. It uses a simpler technique than recent pictures in the same vein (Once in a Lifetime, The Phantom President) to attain hilarious absurdity. It simply allows the behavior of its characters, who are presented in straightforward fashion, to reach a logical extreme. Good shot: McGloin using a "lie detector" on a speakeasy proprietor...
...alarming proportions, but thoroughly healthy. The spectator is given the idea that either Shahn did the work in this gallery when he was under different influences, or that the subject is so far removed from his own age that he can treat it in a more detached and sprightly vein...
...last pennies laughing and weeping in their beloved Vienna, before braving another decade of hardworking exile in a cruel post-war world. On the stage there is a reunion of some of the best dramatic talent, moving lightly about in a play written by Robert Sherwood in his happiest vein...