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Despite its obvious shallowness, the film entertains because it panders to an innate fascination. In Richard III, Shakespeare described King Richard III as a man so ugly that people could not help but look at him. Pumping Iron appeals in a similar vein. After the first few scenes of rippling flesh, one easily becomes immune to the bodybuilders' gross distortions and enjoys Schwarzenegger's charismatic overconfidence. A guy from the refrigerator repair school may have suffered disqualification in a collegiate contest, but another mechanic has made a movie that entertains, but does little else...

Author: By Michael Kendall, | Title: Blubber Is Blubber | 3/1/1977 | See Source »

Discreet Billing. In a less hallowed vein, several Las Vegas hotel-casinos issue their own credit cards to customers who visit several times a year. By showing his card, a holder can get a room when the hotel is ostensibly sold out (the card identifies him as a preferred customer entitled to a room the hotel holds in reserve) and then proceed to the casino to pick up chips on credit. Although prostitution used to be the quintessential cash-in-advance business, the Cottontail Ranch, a legal brothel between Las Vegas and Reno, posts signs over each of its beds...

Author: /time Magazine | Title: Business: MERCHANTS OF DEBT | 2/28/1977 | See Source »

...that have long afflicted the nation of 600 million. While the technique employed by the government, permanent sterilization, is a questionable one, the government's success in performing the operation has been phenomenal. Since the emergency rule was declared, seven million Indians have undergone sterilization. Continued "successes" in this vein should help ease the pressures of an ever-climbing population growth rate...

Author: By Steven Schorr, | Title: The Inscrutable Indira And The Not-So-Loyal Opposition | 2/11/1977 | See Source »

...late because he had trouble finding a parking place. Carter's limousine policy will save the Government only $12,000 a year in car-rental fees, but was a potent token of his determination to trim needless expenses and run a down-to-earth Administration. In a similar vein, the President is considering getting rid of some of the 29 presidential planes and mothballing the presidential yacht Sequoia...

Author: /time Magazine | Title: THE ADMINISTRATION: The New Washington | 2/7/1977 | See Source »

...Avon Ladies," as they are known in the trade, who have struck the richest vein. In 1971 Editor Nancy Coffey of Hearst's Avon Books found in her "slush pile" of unsolicited manuscripts an interminable 800-page tome about love in the midst of the American Revolution by a 35-year-old New Jersey housewife named Kathleen E. Woodiwiss. Published in 1972 as The Flame and the Flower, it has sold an astounding 2,348,000 copies -more than enough to convince Avon executives that millions of women readers were yearning for "frequent long vacations from the 20th century...

Author: /time Magazine | Title: Books: Rosemary's Babies | 1/17/1977 | See Source »

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