Word: velinization
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Dates: during 2000-2009
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...their company, Reversible, decided to morph the everlasting stuff into a hip line of handbags and totes. Together with a small team of artisan workers in Vaulx-en-Velin near Lyons, they scissor out the best graphics to produce one-of-a-kind carry-alls. But more than just an original fashion accessory, Imberton sees them as a "modest" initiative to develop an environmentally responsible solution. Only a tiny fraction of billboards in France are recycled. Removed from their supports, some end up on farms, tossed over woodpiles or machinery. Others are burned, which, if not done properly, releases dioxins...
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