Word: velveeta
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Dates: during 1930-1930
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...facts of the case are that the product of this type which the Kraft-Phenix Corporation is manufacturing, known as Velveeta, is made under a license issued by the Pabst Corporation of Milwaukee, who are the owners of the existing patent covering this process...
...Pabst Corp. due credit for the process by which whey cheese is made and for which Kraft-Phenix holds a Pabst-issued license (but pays no royalties). It is also true, however, that Kraft's Velveeta differs from Pabstett in being made from powdered whey instead of concen- trated whey, this difference being a Kraft elaboration of the Pabst process...
...wash. That whey contains most of the milk minerals. To make money from this whey Mr. Kraft some time ago gave Rutgers University funds for research. Rutgers fellows developed a powdered whey which chicken farmers use to keep parasites from their fowls. A year ago Kraft developed Velveeta, a mixture of cheese and whey powder, which can be digested in two hours, while cheese requires four hours for digestion. Whey must have some further commercial value, decided Mr. Kraft. So he asked Rutgers to go deeper into its nutritional values. Dr. Lloyd Kendrick Riggs, Ph. D., 42, directed this research...