Word: velvets
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Dates: during 1950-1959
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...continued good relations between the U.S. and the vestpocket principality, as President Eisenhower and the royal couple chatted easily of places they've all visited and people they've known-and fishing. Rummaging in his desk drawer for a gift for Rainier, Ike pulled out a velvet-swathed box, then suddenly changed his mind and instead handed the Prince a handsome leathercovered box with a "fishing lighter" for cigarettes. After their 25-minute social call, Monaco's rulers moved on to a press conference in the office of Press Secretary James Hagerty. Although eligible to vote...
...Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize the why-buy copy underneath. Black, blustering headlines are yielding to airy typography. Clinical claims ("Guard Against Throat-Scratch") are fast disappearing...
...plot is unnecessarily inane--giving one the feeling that it was released specifically for the American public--it will appeal to children, and to those who enjoy the sentimental story of a child's love for his horse. American producers have worked this theme over thoroughly in National Velvet and many similar films. Yet The Phantom Horse possesses a fresh charm. It is convincing and restrained, and never becomes maudlin...
Academic Giggles. At Oxford University Truman donned a scarlet, orange and grey gown, plumped a round velvet academic cap over his grey hair, stood before 1,200 in Christopher Wren's 17th century Sheldonian Theatre to receive his degree. Public Orator T. F. Higham, in stately Latin (Truman was furnished a pony in advance), praised the ex-President for the Berlin airlift, the North Atlantic Treaty, "the initiative he took in defending Korea." Higham drew academic giggles with a parody on the Aeneid that recalled Truman's 1948 upset victory over Dewey: "Heu vatum igname mentes! Quid vota...
...that it will dump on the TV market for the first time about 770 feature films and 900 shorts, all produced before 1949. Among the features-some of the nation's most popular movies in the past three decades -are Easter Parade, Mrs. Miniver, Random Harvest, Gaslight, National Velvet, The Great Ziegfeld, Boys Town, Goodbye, Mr. Chips, The Wizard of Oz, Big House, Grand Hotel, San Francisco, Mutiny on the Bounty, The Good Earth, Little Women, The Three Musketeers, David Copperfield, Treasure Island, A Tale of Two Cities...