Word: venditoria
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Flexner's chief complaint is that the business schools of the country are trying to short-circuit experience and to raise business to the dignity of a profession. He suggested that Harvard's motto be changed to "Veritas et Ars Venditoria...
...students,* but on a generous estimate, perhaps 4,000. [A student may get degree credit by taking courses in] 'poultry-raising,' 'wrestling, judo and self-defense.' Is this not an appalling situation?" Harvard may some day change its motto from "Veritas" to "Veritas et Ars Venditoria" (Truth and the Art of Selling). "The Harvard Business School raises neither ethical nor social questions ... it does not even take a broad view of business as business . . . the main emphasis of the school ... is concentrated on 'getting on.' ... University of Chicago applicants are assured that they...
...Graduate Schools, declares that a school of business can never make business a profession in the sense that law and medicine are professions. He says that the Business School is Harvard's greatest offense. The Harvard motto "Veritas", he declares, may be some day changed to "Veritas et Ars Venditoria...
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