Word: venturi
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Long before this generation of young hipsters started reveling in the Vegas gestalt, certain intellectuals were taking seriously the city's no-holds- barred urban style. It was 25 years ago that a little-known architect and professor, Robert Venturi, returned to Yale with his two dozen student acolytes after a remarkable 10-day expedition to Las Vegas, where they stayed at the Stardust. His influential 1972 book, Learning from Las Vegas, immediately made Venturi famous as a heretical high-culture proponent for the ad hoc, populist design of the Strip -- the giant neon signs, the kitschy architectural allusions...
Today almost every big-city downtown has new skyscrapers that endeavor to look like old skyscrapers. Almost every suburb has a shopping center decorated with phony arches, phony pediments, phony columns. Two decades after Venturi proposed, with the intellectual's standard perverse quasi-affection, that Vegas could be a beacon for the nation's architecture, his manifesto had transformed America. Forget the Bauhaus and your house -- it is the Vegas aesthetic, architecture as grandiose cartoon, that has become the American Establishment style. And so the splendidly pyramidal new Luxor and cubist new MGM Grand (both the work of local architect...
...project's architects, Robert Venturi and Denise Scott Brown of Philadelphia, have together completed more their 50 academic projects on 19 college campuses, including the University of Pennsylvania, Dartmouth and Princeton...
...Venturi won the 1991 Pritzker Architecture Prize from the Hyuit Foundation, and is the author of Complexity and Contradiction in Architecture, considered a milestone in architectural theory...
Student input prompted the redrawing of plans for the commons made by the Philadelphia-based architectural firm Venturi, Scott Brown and Associates...