Word: verapamil
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Dates: during 1980-1989
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...latest example of such excess was the promotion of nifedipine, a heart medication marketed by Pfizer Inc. under the brand name Procardia. Introduced with a splashy campaign after approval in January, the drug racked up $17 million in sales in twelve weeks, vastly outselling verapamil, a similar product marketed by the Searle and Knoll pharmaceutical companies. Late last month the FDA blew the whistle. In a ten-page letter issued to Pfizer, the agency complained that the Procardia campaign was "false and misleading in its overall message," and that by misrepresenting important warnings, it "increases the risk of serious adverse...
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