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Business correspondence should be simple and brief, Baldrige declares. She proudly reports that soon after her brother, Malcolm Baldrige, became Secretary of Commerce in 1981, he programmed the department's word processors to reject such business jargon as "to prioritize," "bottom line" and "impact" used as a verb. The smart business executive meticulously manages what may seem to be minor concerns. Writes Baldrige: "Details linked together create a strong, effective executive presence that propels an individual upward in his or her career...

Author: /time Magazine | Title: On Their Best Behavior | 10/7/1985 | See Source »

...death approached, Grant wrote a note to his physician that contained a subtle and accurate conceit: "The fact is that I think I am a verb instead of a personal pronoun. A verb is anything that signifies to be; to do; or to % suffer. I signify all three." What Grant said about his dying was true of his life. It was only as a verb, that is, as a warrior, that he found focus. Grant had an animal sense of moment and motion. Mary Lincoln thought for a time during the siege of Richmond that Grant was a mere "butcher...

Author: /time Magazine | Title: Essay: Who Is Buried in Grant's Tomb? | 9/16/1985 | See Source »

Some Spanglish sentences are essentially English with a couple of Spanish words thrown in ("Do you have cold cerveza?"). Others are basically Spanish in structure with Hispanicized words borrowed from English ("Donde esta el vacuum cleaner?"). The confluence of the two languages is also producing new verb forms that are not found in any textbook. "Quieres monkear?" is one way of saying "Want to hang out?" Borrowed from the slang infinitive "to monkey around," the Spanglish verb monkear is used in the same way as truckear, which refers to working around trucks, shopear (i.e., at the market) and mopear...

Author: /time Magazine | Title: Education: Donde Esta el VACUUM CLEANER? | 7/8/1985 | See Source »

Such verbal interplay is made possible by a parser, the part of the computer program that interprets players' commands. The first adventure-style programs contained parsers capable only of responding to simple noun-verb combinations such as Go north, Take sword, or Kill troll. In the late 1970s, however, Marc Blank, who is now a vice president at Infocom, and a colleague at M.I.T.'s lab for computer science, devised more sophisticated parsers with the aid of an artificialintelligence language called MDL (pronounced mud-dle). Then, in 1979, Blank and newly formed Infocom released Zork I, the first...

Author: /time Magazine | Title: Computers: Stepping into the Story | 5/13/1985 | See Source »

Note that verb: sucked. It describes nearly every aspect of the project. The song, The video, The event, Even if Jones did post a sign declaring "Check your egos," this whole affair is little more than a concerted media suck-up to glitterati public images, and of one singer's ceiling mirror image in particular...

Author: By Charles M. Sneid, | Title: We Fooled the World | 4/11/1985 | See Source »

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