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Word: verbalizer (lookup in dictionary) (lookup stats)
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...good officer and NCO know the value that the military (and the Government) sets on saying nothing well. Why grope for the single best word when the Army offers a bulging granary of verbal corn...

Author: /time Magazine | Title: Letters: Apr. 6, 1981 | 4/6/1981 | See Source »

...hesitates to call Barre sinister, but the fact is that verbal errors can have a devastating effect on those who hear them and on those who make them as well. Jimmy Carter never fully recovered from his reference to Polish lusts for the future in a mistranslated speech in 1977, nor was Chicago's Mayor Daley ever quite the same after assuring the public that "the policeman isn't there to create disorder; the policeman is there to preserve disorder." Dwight Eisenhower, John Kennedy, Spiro Agnew, Gerald Ford, all made terrible gaffes, with Ford perhaps making the most...

Author: /time Magazine | Title: Essay: Oops! How's That Again? | 3/30/1981 | See Source »

...fact, mistranslation accounts for a great share of verbal errors. The slogan "Come Alive with Pepsi" failed understandably in German when it was translated: "Come Alive out of the Grave with Pepsi." Elsewhere it was translated with more precision: "Pepsi Brings Your Ancestors Back from the Grave." In 1965, prior to a reception for Queen Elizabeth II outside Bonn, Germany's President Heinrich Ltibke, attempting an English translation of "Gleich geht es los" (It will soon begin), told the Queen: "Equal goes it loose." The Queen took the news well, but no better than the President of India...

Author: /time Magazine | Title: Essay: Oops! How's That Again? | 3/30/1981 | See Source »

...have an ear for such things as the introduction by Radio Announcer Harry Von Zell of President "Hoobert Heever," as well as the interesting message: "This portion of Woman on the Run is brought to you by Phillips' Milk of Magnesia." Bloopers are the lowlife of verbal error, but spoonerisms are a different fettle of kitsch. In the early 1900s the Rev. William Archibald Spooner caused a stir at New College, Oxford, with his famous spoonerisms, most of which were either deliberate or apocryphal. But a real one-his giving out a hymn in chapel as "Kinquering Kongs Their...

Author: /time Magazine | Title: Essay: Oops! How's That Again? | 3/30/1981 | See Source »

...course, the most interesting laugh is the one elicited by the truly bizarre mistake, because such a mistake seems to disclose a whole new world of logic and possibility, a deranged double for the life that is. What Lewis Carroll displayed through the lookingglass, verbal error also often displays by conjuring up ideas so supremely nutty that the laughter it evokes is sublime. The idea that Pepsi might actually bring one back from the grave encourages an entirely new view of experience. In such a view it is perfectly possible to lust after the Polish future, to watch the Tigers...

Author: /time Magazine | Title: Essay: Oops! How's That Again? | 3/30/1981 | See Source »

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