Word: verbinnen
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...retained only one full-time p.r. firm when it ruled the insurance world. Today's four firms, said Ashooh, have different missions: Sard Verbinnen & Co. helps to structure statements on the bailout, Kekst & Co. focuses on sales of assets to pay back federal loans, Burson-Marsteller handles controversial issues and Hill & Knowlton fields inquiries from Capitol Hill and prepares congressional testimony for company officials. "If the criticism was we were running image-advertising or doing sponsorships to make ourselves look better, I could see that," Ashooh said. "But we're doing a lot of information-processing. It's really been...
Before she was indicted last summer, Stewart handed the reins to Citigate Sard Verbinnen, the crisis-management firm that Hewlett-Packard's Carly Fiorina used to help win a brutal proxy battle to take over Compaq. Once Citigate took the helm, Stewart starting getting her message out with careful prime-time interviews and the Internet. Within hours of her indictment, Citigate launched marthatalks.com which posts notes from well-wishers and upbeat messages from Stewart. The site has received more than 16 million hits and 81,000 e-mails...
...included Allison—improperly issued the Taubman family economically worthless but politically valuable Series B preferred stock during this reorganization. The result was that the family gained control of 30 percent of the TCI voting rights for a mere $38,000, according to Hugh Burns of Citigate Sard Verbinnen, SPG’s public relations firm...
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