Word: verdier
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...causing serious concern among wine makers from France and other European countries. The French are now realizing that they must swallow their pride and take a page from the New World playbook in order to attract new, young consumers with little wine-drinking experience. According to Denis Verdier, president of the Confederation of French Wine Cooperatives, this means introducing "easy-drinking" products with labels clearly stating the type of wine instead of the appellation, as well as a bit of gimmicky marketing. "I think France was sleeping on the laurels of its past success a bit," he says...
...European wine producers to list the grape variety and vintage on their labels - the makers of low-end wines had previously only been able to call their products table wine in many countries - another wave of aggressively marketed French wine is sure to come. "This is just beginning," says Verdier. "Now that the new rules have come into effect, we are definitely going to pull out all the stops...
...year. Yet in early August the government decided to send the bank $50.2 million in TARP funds. U.S. Century executives say they plan to use the money to increase lending and boost profits. "The banks that are getting the TARP money now really don't need it," says Steve Verdier, who heads government affairs for the trade group Independent Community Bankers of America. His organization favors extending TARP funds to banks that are struggling but not about to fail...
...hippies of the '60s imagined a brighter future as they careened around in their Westfalia VW vans. Now Alexander Verdier has made that hopeful future a reality, reimagining the iconic VW cruiser with his new chic and environmentally friendly rendition, the Verdier Solar Power. Awarded the prize for Innovation in New Mobility at the Caravan Salon Düsseldorf?Europe's largest caravanning exhibition?the Verdier Solar Power is a hybrid vehicle outfitted with a system of solar panels, called sun trackers, that provide electricity to the van's many accessories, including an onboard multimedia computer, a wireless Internet connection...
...vines over the next five years in order to stop overproduction; a simpler labeling system to make European wine more attractive to consumers; and the end of all distillation subsidies. None of that went down well in France. "The proposals in their current state are unacceptable," growls Denis Verdier, head of the cooperative producers' association, whose members make one out of every two bottles of French wine. But in Bordeaux - and this is a sign of the times - a surprising number of people think the European Commission proposals make sense. Roland Feredj, director general of the Bordeaux Interprofessional Wine Council...