Word: verdier
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Dates: during 2010-2019
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...causing serious concern among wine makers from France and other European countries. The French are now realizing that they must swallow their pride and take a page from the New World playbook in order to attract new, young consumers with little wine-drinking experience. According to Denis Verdier, president of the Confederation of French Wine Cooperatives, this means introducing "easy-drinking" products with labels clearly stating the type of wine instead of the appellation, as well as a bit of gimmicky marketing. "I think France was sleeping on the laurels of its past success a bit," he says...
...European wine producers to list the grape variety and vintage on their labels - the makers of low-end wines had previously only been able to call their products table wine in many countries - another wave of aggressively marketed French wine is sure to come. "This is just beginning," says Verdier. "Now that the new rules have come into effect, we are definitely going to pull out all the stops...