Word: vermouths
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Dates: during 1960-1969
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...peninsula from San Francisco, have a special drink called the Menlo, a mixture of lemon syrup, soda water, sugar and gin. In Southern California, the Golden Cadillac (Galliano liqueur, crème de cacao, orange juice, cream) is catching on. Chicagoans have taken up the Black Martini (dry vermouth and blackberry brandy), the Brave Bull (tequila and Kahlua) and the Blue Blazer (mulled brandy, Southern Comfort and water). Washingtonians are drinking a new depth charge called the Kraatz No. 1 Special, invented by Hawaiian Businessman Donald Kraatz. The recipe: pour an almost-full tumbler of Tanqueray's gin over...
...dozen noteworthy first novels published this summer, four are especially distinguished. Robert Crichton's The Secret of Santa Vittoria, one of the funniest war novels since Mister Roberts, describes the ordeal of an Italian village that during World War II attempted to hide 1,320,000 bottles of vermouth from the German army. Beggars on Horseback, by James Mossman, is a grisly, giggly satire about a mythical Middle Eastern kingdom where the British muddle through until they fizzle out. Trust, by Cynthia Ozick, is a massive (568 pages) and almost continuously impressive attempt to reconstruct the near-religious experience...
...dozen noteworthy first novels published this summer, four are especially distinguished. Robert Crichton's The Secret of Santa Vittoria, one of the funniest war novels since Mister Roberts, describes the ordeal of an Italian village that during World War II attempted to hide 1,320,000 bottles of vermouth from the German army. Beggars on Horseback, by James Mossman, is a grisly, giggly satire about a mythical Middle Eastern kingdom where the British muddle through until they fizzle out. Trust, by Cynthia Ozick, is a massive (568 pages) and almost continuously impressive attempt to reconstruct the near-religious experience...
...Hector of the tale is the village mayor, a paisano whose native cunning has been reinforced by the study of Machiavelli. The Agamemnon of the story is a German captain assigned to rob the village of its only precious possession: 1,320,000 bottles of vermouth...
Even people who don't give a single thought to double-entendres flinch these days when a sultry woman flips onto their TV screens to ask coyly: "Had any lately?" What she wants to know is whether the viewer has had any Chateau Martin champagne, vermouth or wine. Chateau Martin's eight-week-old question is also being asked on radio, bus and subway posters, in magazine ads and on lapel buttons. Crestwood Advertising, Inc., which designed the campaign, credits it with a 48% increase in Chateau Martin sales...