Word: vermouths
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...assembly lines of its 15 plants roll 90% of Italy's cars. But automaking is only the core of Fiat's industrial empire. A visitor to Turin rides to a Fiat-owned hotel in a Fiat taxi, reads a Fiat newspaper, drinks Fiat's Cinzano vermouth, shops at a Fiat drugstore, leaves for Milan over the Fiat-controlled autostrada (toll road...
...Infanta Maria Christina of Spain, daughter of the late King Alfonso and wife of Count Enrico Marone-Cinzano of the vermouth family, arrived from Italy for her first visit to Manhattan. Her reaction: "What you in New York pay a cook, Rome pays an ambassador...
...brought Ibn Saud riches, but dearer to a Moslem heart than even riches are sons, of whom the King has at least 35. In the homes and clubs of the Westerners, where women smiled unveiled amid the heady mixture of gin & vermouth, the young Emirs were always welcome guests. For Ibn Saud's younger sons, as for many Arabs, it was easy to forget the Koran's teachings in the face of such infidel delights. Two years ago one son went on a binge with a neighboring sheik's son, that ended in the latter...
...popular blends. Result: Three Feathers was a top-selling U.S. whisky all through the wartime shortage-largely because it was the most available. Rosenstiel put on his greatest show of confidence by expanding. During and after the war, he bought the Blatz Brewing Co., put Schenley into wines and vermouth (Cresta Blanca, Roma and La Bohème), rum (Carioca), cordials (DuBouchett), brandies (Coronet, J. Bavet and Jean Robert), gins (Silver Wedding, Schenley, Gibson, etc.), and even set up a chemical division to make penicillin and other antibiotics...
Disregarding these elements of personal taste, his book serves several useful functions. It dispels the theory that a martial cannot be shaken. It ridicules the theory that a woman cannot make a martial. And it warns against leaving the mixed gin and Vermouth in the icebox or mixing more than you need for a particular round...