Word: vermouths
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...dozen noteworthy first novels published this summer, four are especially distinguished. Robert Crichton's The Secret of Santa Vittoria, one of the funniest war novels since Mister Roberts, describes the ordeal of an Italian village that during World War II attempted to hide 1,320,000 bottles of vermouth from the German army. Beggars on Horseback, by James Mossman, is a grisly, giggly satire about a mythical Middle Eastern kingdom where the British muddle through until they fizzle out. Trust, by Cynthia Ozick, is a massive (568 pages) and almost continuously impressive attempt to reconstruct the near-religious experience...
...Hector of the tale is the village mayor, a paisano whose native cunning has been reinforced by the study of Machiavelli. The Agamemnon of the story is a German captain assigned to rob the village of its only precious possession: 1,320,000 bottles of vermouth...
Even people who don't give a single thought to double-entendres flinch these days when a sultry woman flips onto their TV screens to ask coyly: "Had any lately?" What she wants to know is whether the viewer has had any Chateau Martin champagne, vermouth or wine. Chateau Martin's eight-week-old question is also being asked on radio, bus and subway posters, in magazine ads and on lapel buttons. Crestwood Advertising, Inc., which designed the campaign, credits it with a 48% increase in Chateau Martin sales...
...secretaries attending conventions and Italian Film Maker Roberto Rossellini. He leaves pastis operations to subordinates. "I'm not here to run the business day to day," he tells them, "but to foresee the future." Cushioning that future, Ricard has expanded into mineral water, fruit juices, cognac, wine and vermouth...
...Italians have taken to business gift giving with a frenzy, heavily favor French champagne or Italian spumante, Scotch and cognac. Martini & Rossi, Cinzano and Carpano all send out packages or cases of their best vermouth. ENI, the government-owned petroleum combine, gives champagne in decorative holders; IRI, the industrial combine, sends cases of high-quality Maccarese wine. No one cleans up in Italy like the Italian police. Companies have taken up the custom, long observed by the populace, of giving them presents at Epiphany. One result is that on Jan. 6 it is often difficult to spot a traffic...