Word: vernacular
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...England born of, and bound most preciously to, Catholic Christendom. It was to preserve those ties that More, the great humanist and loyal church reformer, debated the disloyal Protestants. It was to preserve his pious England that More enforced the ban on translations of the Bible into the incendiary vernacular, arguing that to "believe nothing but plain Scripture" was "pestilential heresy." There were more things than words to treasure in a London, as depicted by Ackroyd, full of Maypoles and processions and founts of sacredness, a city in which each day was significant in God's calendar. More knew...
Burnett was exactly that. Creativity, he advised, called for an intuitive ability to identify the inherent drama that resided within a product through the conscious use of "earthy vernacular" imagery. To explain his concept of inherent drama, Burnett repeatedly cited a 1945 print campaign for the American Meat Institute. After careful consideration, he related, "we convinced ourselves that the image of meat should be a virile one, best expressed in red meat." At the time it was highly unusual, even distasteful, to portray uncooked meat in advertisements. Enthusiastically breaking the code, Burnett produced full-page ads depicting thick chops...
...name Sony highlights Morita's intuition and determination to communicate globally. He wanted a name recognizable everywhere: creative, Roman letters, short and catchy. Morita and Ibuka pored over dictionaries and found the word sonus, which in Latin means sound. In addition, the word sonny was part of the pop vernacular in America at the time, and they thought it suggested a company made up of young people with abundant energy. The combination of the two formed Sony...
...second reason for the proliferation of psychotherapy was on account of the admiration of its founder. By the 1940s, Sigmund Freud had become a cherished figure in American pop culture; phrases like sibling rivalry, the Oedipus complex and Freudian slips were already seamlessly woven into the vernacular. Psychotherapy seemed like an application of Freudian doctrine. No one thought it could be a perversion...
Outdoor events involving "protectees" or "principals," as they're known in the agency vernacular, post special problems for security agents...