Word: vernacularized
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...word has appeared during watercooler conversations in offices across the U.S. The term is Bangalored. It refers to India's high-tech hub, and it means your job has just moved to India without you. But in the shifting global labor market, vernacular can quickly become outdated. What is the term for a job that is outsourced to India only to be relayed to China or Romania...
...Duracell, a.k.a. "the CopperTop battery," now owned by Procter & Gamble, has won five Effie Awards since 1992 for most effective ad campaign. As for Energizer, part of Energizer Holdings, its roaming pink bunny is a marketing icon. The 17-year-old Energizer Bunny is part of the vernacular, used to describe anything that continues relentlessly--sports figures, campaigning politicians, your motormouthed cousin...
...deep wealth and class divisions, the decayed infrastructure, the lax civil-engineering management, the depleted city coffers, the lawless depravity, the history of political corruption by a long line of city and state officials, and the incompetent governance that television viewers are discovering are, to use the local vernacular, the roux of a long-simmering pot of gumbo that finally boiled over when Hurricane Katrina turned up the heat last week. Now the city is drowning...
...environmentally reckless as it is visually dull. With farmland and forests disappearing and water running out, Yu says, cities can't afford be so wasteful: "China needs a dramatic shift. We've misunderstood what it means to be developed. We need to develop a new system, a new vernacular, to express the changing relationship between land and people." When Yu, now 42, returned home in 1997 with a doctorate in design from Harvard and a teaching appointment at Peking University's Architecture Center, landscape design wasn't even an officially recognized profession. The country had a long tradition of private...
...years. "There has been a revolutionary improvement in Italian food," says Tim Zagat, a co-founder of the restaurant guides that bear his name. Zagat doesn't credit Batali entirely for that improvement--in fact a much earlier pioneer was Lidia Bastianich, who was cooking in the authentic Italian vernacular at her New York City restaurants when Batali was rinsing beer glasses in college. But Zagat says Batali's visibility on the Food Network brought Italian culinary simplicity to a much wider audience...