Word: vernacularized
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...keep AIDS from spreading further. The panel urged an all-out educational campaign to teach the populace through ads, and above all in schools, how to avoid the risk of infection. Sex education, said the panel, has become literally a life-and-death matter, and educators should use "whatever vernacular is required" to get the message across. One message, more or less in the vernacular, has already been supplied by Koop: a "rubber (condom) should always be used during sexual intercourse (vagina or rectum)" if there is any chance that a homosexual or heterosexual partner might be infected...
...today's behavioral standards, the Continental Op is a head case. But his blunt vernacular helped to establish the voice that influenced generations of American writers. Like that other homegrown art form, jazz, the hard-boiled style relied on a formula but encouraged improvisation. James M. Cain (The Postman Always Rings Twice) counterpointed violence with steamy sexuality; Chandler's signature note of sarcastic charm can be heard in the opening of his 1936 story Goldfish: "I wasn't doing any work that day, just catching up on my foot-dangling." Currently, Parker's Spenser sings the best sassy blues: "Ideal...
...since Noel Coward . . . well, has a comic dramatist written vernacular dialogue this smart this fast. Hughes has been known to bat out 74 script pages in a night; no first draft takes more than a week. Such informed, automatic writing demands that you live inside your subject, and for Hughes the bell is always ringing on the first day of class. "He has an incredible memory--visual, audio, emotional--of his own high school years," notes James Spader, who played the deliciously haughty preppie Steff in Pretty in Pink. "He's very much in touch with the adolescent part...
...over 1984 and equal to about 10% of the company's overall $ 1985 operating income of $1.045 billion. Considering that promising start, no one believes that Coke's Hollywood shopping spree is over. Says Frank Biondi, executive vice president of the company's entertainment division: "We remain, in the vernacular, on the make." Says Disney's Mellon: "Coke wants to take over everybody. The only number they'll be satisfied with...
...world of Frederic Cassidy, ABC is anything but simple. Cassidy, 77, demonstrated that last week when Belknap/Harvard University Press published the first volume (A-C) of his unique Dictionary of American Regional English, its 1,056 pages bulging with bits of vernacular from A, as in a-coming, to czezski, the word around old Chicago for a Czech or Bohemian (also butchsky). In its scope and thoroughness, Cassidy's dictionary is unmatched as a kind of refuge for colloquialisms threatened with extinction, largely by the homogenizing influence of television...