Word: vernacularized
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...that are referred to. As a result, you and your mythical antagonist--i.e., the ever-present social enemy--become the protagonists. The verbal bouts in which you both engage are conducted in two dialects: "pukka", to which you, the sporting aristocrat, are sometimes entitled; and "non-pukka", or common vernacular, to which your "bootless and unhorsed" social opponent is restricted. Fake, for example, an extract from "At the Massage Parlor...
Next month First National Bank of Boston is putting the vernacular into its consumer credit transactions, from student loans to Master Charge agreements. Later this month, Nationwide Mutual Insurance Co. will offer a plain-talk automobile policy throughout the U.S. similar to one introduced recently by Sentry Life Insurance...
...speech can be fresh and funny but also dirty and self-deprecating. Bruce Rodgers, who compiled more than 12,000 terms for his book The Queens' Vernacular, acknowledges that many gay activists regard gay slang as "another link in the chain which holds the homosexual enslaved...
...principles of mass production were laid down in 1799 by that largely home-taught genius Eli Whitney, when he set up a factory to make muskets. Whitney established the American vernacular: economy, simplicity and flexibility, which, in industrial terms, were translated as quantity, standardization and interchangeability of parts. Watching clumsy workmen fumble the parts of the cotton gin, which he invented, Whitney realized that he had to put his own skill into every untaught hand, and to do this he had "to substitute correct and effective operations of machinery for that skill of the artist which is acquired only...
After some of you had left last meeting. I reported Mr. Bok's statement of policy last year, that he did not expect us to countenance open cohabitation by Tutors in their university quarters--cohabitation being defined in the presently relevant vernacular [i.e., as the permanent or extended "living together" of unmarried persons...