Word: vernacularized
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...Products Co., makers of Klim, a powdered whole milk. On a visit to Leopoldville two years ago, McCoy noticed that, after the bicycle, the phonograph was the natives' dearest possession. He got the owner of a local record company to help him write some lyrics in Lingala, the vernacular understood up & down the Congo River, set them to a jungle rhythm and had records made. The song...
...other more specific ways, says Lilje, the reformers helped construct a new world order. From Luther on, they sponsored popular education and the use of vernacular languages. Luther himself evolved a new theory of charity that prevented "a breakdown of the social order in the 16th century," when the medieval pattern of almsgiving for the good of the donor's soul fell into neglect. Luther told his followers that "the aim of charity is the independence of the individual; the helpless must be trained to help themselves...
Replying to comments that the campaign is not being carried on as high level as predicted. Key said, "the practical necessities of communication between political leader and voter result in considerable use of the vernacular, will somewhat to the distress of those who predicted a high-level campaign. Yet a campaign that gets to the people the issues at stake may quite well be a high level campaign, although the bluntness of the language of political debate may jar the sensibilities of the sensitive...
...editorial vigor. He expanded the chain boldly into New York, Washington, Birmingham, Albuquerque, Fort Worth, etc. Far from making his papers pale stereotypes of one another, he encouraged local editors to lead their communities, as the Cleveland Press's Louis Seltzer has so notably done. Howard, whose vernacular is as colorful as his rainbow-colored shirts, developed Columnists Heywood Broun, Westbrook Pegler, Ernie Pyle, Robert Ruark, lets Mrs. Roosevelt write as she pleases, even though her views often conflict with...
...other, a public information short, narrates the work of railroad detectives, or "cinder dicks" in the railroad vernacular. These "cinder dicks" guard cars filled with $75,000 worth of cigarettes, keep hoboes out of cars, and apprehend pickpockets in terminals...