Word: vernon
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...operations in 14 European countries instead of having all report to New York. Sperry Rand's computer and office-equipment sales forces in 18 nations are now run out of Lausanne; Merck Sharp & Dohme recently established an office in Brussels to supervise six European subsidiaries. Says Professor Raymond Vernon, international trade specialist at Harvard Business School: "For the first time in history, we're seeing global strategy in terms of corporate entities. What you are seeing is a fundamental reorganization...
...Vernon believes that the time is not too distant when one of its European executives will become chief executive of an American company. To get there he will have to compete hard, however, with Americans sent abroad in the new reorganizations. As recently as a decade ago, a U.S. executive dispatched overseas was as likely as not being sent to Siberia. Today such a post is a testing ground for reaching the top. Says Corn Products International Vice President Beverly W. Warner: "For us, Brussels opens the door to New York...
What constitutes a nation? Among political scientists, definitions differ. Johns Hopkins' Dr. Vernon McKay says that "a nation is a group of people who have a feeling of nationhood, based on common historical tradition, common cultural interests and, usually, common language." Rutgers Professor Neil McDonald suggests that the measure of a nation is "its capacity to maintain some kind of autonomy-political and economic-against its environment." The most sensible test of a nation's viability would seem to be economic sufficiency: the ability to support its people without massive outside aid. Such is not the case nowadays...
...HHFA Director, Weaver followed an essentially inner-city-directed policy rather than attempting to deal with the metropolis as an entity. That approach has attracted criticism. Argues Harvard Business School Economist Raymond Vernon: "To talk about rebuild ing central cities for re-use by people there now is a good political move and a bad social one. Our Eastern cities were built around 1800. What a remarkable coincidence it would be if the density established for those patterns of life happened to be right for 1965!" To such barbs, Weaver retorts frostily: "I'm all for letting people...
...Vernon and Gladys