Word: versa
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Dates: during 1970-1979
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...introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...look at some of the toys the animals are turning on, and vice versa, this season...
Despite promises from the guards to transmit messages from the hostages' families to the captives, and vice versa, not a single message has so far been received by the hostages or their families...
...rare, hour-long interview on Monday, Silber vigorously defended himself, accusing his critics of infringing on his civil liberties instead of vice versa. He said he has no regrets about the way he has managed Boston University: "Why should I have regrets for being as successful as I have, in saving an institution that was on the edge of bankruptcy, threatened by mediocrity on the one hand and by fiscal instability on the other? This institution is an extraordinarily fine one. It has vastly increased the number of outstanding faculty since I've been here. There's not a single...
...business terms, both sides have fired their big guns: oil cutoff, attempted bank withdrawal, asset freeze. What further economic weapons can the U.S. use against Iran-and vice versa...