Word: versamark
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...though it's losing money right now. But here Kodak will have to battle a giant called Xerox. That does not mean the technology is anything like that of office photocopying. Kodak's machines can be 40 ft. long and cost from $11,000 to $5.5 million. Its pricey Versamark, for example, produces color prints in huge volume--at a rate of 1,000 ft. per minute. The magic: digital technology makes it possible to economically print custom copies of anything at almost any volume--books, flyers, bills. "It's a reasonable thing for Kodak to do," says Jack Kelly...
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