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...environmentalism - to be taught as a global warming educator by Al Gore himself, as part of the Climate Project, a nonprofit that promotes public awareness. Fourteen years old at the time, Francis was the youngest person ever trained by Gore. Back home in San Francisco he delivered a customized version of the most famous PowerPoint presentation ever developed, and since, he's given his talk to nearly 10,000 people, mostly high school students. Francis persuades his teenage peers to realize that global warming, far from being a threat of the distant future, will directly affect them. "This problem...
...recorded ads for Ambien and Lunesta, both popular sleep aids. (Here's a link to a version of the Ambien ad - similar to, but not the actual ad Day studied.) Each drug ad mentioned five side effects. The Lunesta commercial's narrator spoke at the same syllable-per-second clip for the entire ad; the Ambien ad's voiceover speed was about five syllables per second during the explanation of benefits, but accelerated to eight syllables per second when explaining the potential side effects. In a test of viewer comprehension, Day found, predictably, that people remembered far fewer side effects...
...original version of this article implied that television advertisements for Cypher were the first direct-to-consumer advertising for a medical device. Cypher was the first company to advertise percutaneous transluminal coronary angioplasty with drug-eluting coronary stents, but other types of medical devices had been advertised on television previously. Also, a previous version of the article stated that Duke researcher Ruth Day had no financial connection to the Food & Drug Administration. She has worked as a consultant for FDA in the past, but her research is not funded...
...done under spinal anesthetic - the woman is fully awake and numb from the lower ribs to the toes. The woman is aware of what's happening and very much "there" when her baby is born. Still, many hospitals in Asia do administer general anesthetic rather than this more targeted version, which is not a good idea. Sally Ferguson, Hong Kong
...what is being interpreted as the final straw, a long-awaited Amazon development plan was finally announced last week, not in its original form, but in a version Greenpeace called "light." To add insult to injury, Lula embarrassed Silva by handing control of the plan to Mangabeira Unger, the Special Minister for Strategic Affairs...