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...reviewed a 2005 version of the Nasonex ad and found that test subjects had difficulty recalling the side effects mentioned in the commercial. (Here's a link to an early version of the ad, not the specific commercial Day studied - drug-makers continuously tweak ads after they're launched.) When Day studied the 2005 ad, she found several visual distractions that influenced viewer comprehension. During a voiceover about side effects, the bee flew from side to side, its wings flashing and flapping nearly four times per second. At the end of the commercial, when a voiceover talked about the benefits...
Among DTC ad makers and drug companies, the Nasonex bee, created by ad giant BBDO, is something of a celebrity. (A version of the Nasonex bee ad was the most remembered new drug ad of 2007, according to IAG Research, a subsidiary of Nielsen.) In one version of the ad for the prescription allergy nasal spray, a cartoon bee - sometimes voiced by Antonio Banderas - flies around the screen discussing his own allergy problems, then, after a spray of Nasonex, the bee returns to a flower, saying he is "a changed...
Eating healthy can be difficult, especially during finals. To make the task easier, the Harvard School of Public Health has just revamped its user-friendly food pyramid model. The department of nutrition at the school has relaunched its Web site, www.thenutritionsource.org, complete with a free, downloadable version of its Healthy Eating Pyramid. The pyramid was updated by researchers at the school to present the latest data in a clear, straightforward way. “We want to have the latest science available to the public in a way that can help them to eat well and stay healthy...
...says Lieberman. McCain and Lieberman co-authored the Climate Stewardship Act of 2003, the first serious attempt at climate legislation, and pulled some nifty legislative tricks to force up-or-down votes in the full Senate in 2003 and 2005. Their bill was defeated both times, but the second version attracted co-sponsors named Clinton and Obama...
...think we'll miss you," Cherie told the waiting press corps as the Blairs said farewell to Downing Street last June. Now, by publishing her autobiography, she's invited fresh and closer scrutiny. She took the risk, says the source, because she wanted "to tell her version of the reality behind the many myths and try to correct the distorted representation of her that evolved from years of negative press ... Her book is a love story and a journey which the reader travels on with...