Word: vertichords
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Dates: during 1935-1935
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...your article on "Keyboards" (TIME, Aug. 5) you give the cost of the Vertichord $295 to $445. Should have been $395 to $445, f. o. b. factory. I believe such honorable merchants as John Wanamaker (New York & Philadelphia), Lyon & Healy (Chicago), and Sherman, Clay & Co. (San Francisco), and others who sell Vertichord pianos will appreciate a correction. Vertichord is a trade name. There are other makes of the new vertical piano types which sell as low as $295-but not Vertichords...
...Vertichord. On exhibition in connection with the conventions were a new kind of piano called the Vertichord, and a new piano action invented by William Finholm...
...market last month by Hadclorff Co. of Rockford, Ill., the Vertichord is the logical expression of the movement which caused makers long ago to scale down grand pianos to baby grands, uprights to pianettes. Measuring 45 in. high, 60 in. wide and 25 in. deep, the Vertichord is essentially a grand piano upended, combining the long strings and large sounding board of that instrument with the compactness of an upright, the grace of a spinet. Cost of the Vertichord: $295 to $445. Similar instruments are being marketed by other firms: the Vertical Grand, the Betsy Ross Spinet, the Spinet Grand...
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