Word: vervloet
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...blockade. The company's management says it still prefers to seek a negotiated solution with its workers, but the unions have threatened a full strike if the ruling is enforced. In the end, there is probably little the unions can do to prevent the job cuts, says Theo Vervloet, chairman of the Belgian Brewers trade association. "AB InBev is thinking on a bigger scale and wants to go for volume rather than quality," he says. In other words, AB InBev is focusing on a grand strategy, which means that what happens in Belgium now is small beer...
...This is a management-driven company, not brand-driven," says Theo Vervloet, the chairman of trade association Belgian Brewers. "They will use salami tactics: slicing here and there in little bits. InBev has to pay off some $7 billion in debt, and it will look for savings everywhere. The Anheuser-Busch family has been brewing for 150 years, but they will have to answer to new bosses...
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