Word: vervloet
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Dates: during 2008-2008
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...This is a management-driven company, not brand-driven," says Theo Vervloet, the chairman of trade association Belgian Brewers. "They will use salami tactics: slicing here and there in little bits. InBev has to pay off some $7 billion in debt, and it will look for savings everywhere. The Anheuser-Busch family has been brewing for 150 years, but they will have to answer to new bosses...
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