Word: vespa
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...wheels. From his plant near Milan, he began to roll two-passenger Lambretta motor scooters off the line for Italians looking for zippy but cheap (then $240, 100 miles per gallon) transportation. Now the world's No. 2 scooter producer (170,000 a year, behind Italy's Vespa), Ferdinando Innocenti has raised his sights to four wheels. Occasion: a deal to produce a Lambretta version of West Germany's four-passenger, four-wheel Goggomobil...
...three-quarter length car-coat is a 1957 headliner. The Vespa and Lambretta girls are so fond of these coats that many people are now calling them "scooter coats...
ITALIAN MOTORSCOOTERS are making big push into U.S. markets. Two biggest sellers, Lambretta and Vespa, expect to sell 32,500 scooters (around $350-$400) in U.S. this year...
...race with disaster, and this year was no exception. With only 50 miles behind him, Veteran Paul Russo, pushing the only V-8 engine in the pack (a supercharged Winfield that can turn up to 8,000 r.p.m.), pushed a little too hard. The wicked acceleration of his Novi Vespa Special spun a tire loose on its rim, the valve stem tore, and the resulting blowout sent the racer careening into the south wall. The Novi exploded in a great, greasy ball of flame, but Russo walked away. Behind him, four cars (out of 33 entered) swirled into a slow...
FIAT BABY CAR, even smaller than famed Topolino, will be put on Italian market to compete with motorscooter-maker Vespa, currently at the rate of 213,487 scooters annually. The $640 Fiat will have two seats, get 55 miles to the gallon and go up to 53 m.p.h...