Word: vestor
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...France's Porthault that have hand-sewn scalloped edges and are made of 100% cotton, but might as well be gold: a queen-size set costs $645. Uptown at Bloomingdale's, a set of cotton sheets, pillow cases and comforters by Italy's T&J Vestor goes for $5,000. Big-ticket bedding is "a fashion statement," says Bloomies. It could also serve as a bank statement...
Sweeten the Benefits. When V. (for Vestor) J. Skutt took over the presidency of Mutual in 1949 from the late founder Dr. C. C. Criss, he set about building up-and drastically changing-the company. South Dakota-born Skutt studied law at Omaha's Creighton University, and in 1924 entered Mutual's legal department. When he rose to president, Skutt found that nobody could keep straight the legal name, Mutual Benefit Health and Accident Association, copyrighted a nickname-Mutual of Omaha. He plugged it widely in ads, was delighted when a Buffalo, N.Y. school pupil, asked to identify...
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