Word: vet
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...that token, you might call Eleta P&G's chief backyard chef. As P&G's top ethnic marketer, she heads the company's Hispanic efforts from the division's headquarters in Puerto Rico. But the Panama City--born P&G vet doesn't spend too much time in the Caribbean--every month she spends a week or so in Hispanic hotbeds like Los Angeles, Dallas and New York City, managing retail relationships, meeting with customers. "She walks the stores, walks in the community," says Ernest Bromley, head of ad agency Bromley Communications, based in San Antonio, Texas...
...BYPASS THE BIG CHARITIES AND GIVE DIRECTLY TO LOCALS? Local organizations are tough to vet, but they have a certain appeal. Big international charities often have to work through a host country's government, which may have an agenda of its own (suppressing separatists in Aceh, to use Indonesia as an example). If you prefer an overseas charity, stick to those that have partnered with more well-known organizations, suggests Eric Thurman, CEO of Geneva Global, a group that hooks up wealthy American donors with charities abroad. For example, LEADS is a Sri Lankan relief group that has worked with...
...most surprising attribute is his poise. "When you look at most rookie quarterbacks, you see them shuffling around like they just had eight cups of Starbucks," says Jaworski. "When I see Ben, I can see the calm in his eyes. His instincts are just amazing." Roethlisberger gladhands like a vet: he bought a custom-made suit for each of his offensive linemen. "They've been saving my life out there every week, so it's the least I could do for them," he says. "I hope they...
...famously booed Santa Claus during half time. Behavior at Eagles games got so bad that officials seven years ago set up an on-site court in Veterans Stadium--with a jail--to handle the worst offenders. Eagles president Joe Banner says the jail only "moderately improved" behavior at the Vet; it took a move to a new stadium, with a high-tech security system equipped with 100 cameras to spot trouble, to quiet things down, at least...
...board’s unabashed propagandizing comes despite a 1995 law passed by the Texas senate restricting the board’s authority to vet textbooks—factual inaccuracy is the only basis on which they are allowed to judge. But apparently the Board of Education does not see legality as a barrier to its mission to eradicate—in the words of Board member Terri Leo—“asexual stealth phrases...