Word: vevey
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Dates: during 2000-2009
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...Nestle's case, the risks lurk literally everywhere. The company dates back to 1867--when Henri Nestle started selling a cereal he had invented for infants--and is still based in his hometown, Vevey, Switzerland, on Lake Geneva. But it has long outgrown its Swiss roots and is today perhaps the most multinational of multinationals. Its products are available in almost every nation in the world, and its executive board is made up of two Americans, two Austrians, a Briton, a Dutchman, a German, a Mexican, two Spaniards and a Swede. Yet its corporate culture remains firmly grounded...
Jobson recently met over lunch with Brabeck, who is on the road more often than he is in Vevey. Brabeck estimates he meets from 2,000 to 3,000 Nestle staff members every year, about 10% of the work force. He pays particular attention to about 150 up-and-coming managers, trying to get to know them and their spouses...
Brabeck was called back to Switzerland in 1975, and after the turbulence he had just lived through, "Vevey seemed as boring as hell," he recalls. Within three months, barely enough time to hang the curtains and find a school for the eldest of his three children, he was on a plane back to Chile along with his family, this time as Nestle's local marketing director. Three other executives had turned down the job, nervous about the political turmoil. Brabeck jumped...
Something similar happened five years later. Brabeck returned to Switzerland as deputy head of the Latin American division, expecting to settle down in Vevey for three to five years. But within weeks, there was a management crisis in Ecuador, and he was parachuted in to become the new general manager. This time his Chilean-born wife refused to go with him. She stayed in Switzerland with the children, and she and Brabeck divorced. But there too Brabeck showed his famous persistence. Ten years later, on his 50th birthday, the couple remarried...
GAYLE CROZIER-WILLI February 20, 2007 Vevey, Switzerland The writer is a spokesperson for Nestl?...