Word: vf
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Dates: during 1990-1999
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...mired in criticism over its intention to test-market a new cigarette called Dakota. The controversy began when an antismoking group, the Advocacy Institute, released copies of a marketing plan for Dakota that had been leaked to the institute. The documents, which call the cigarette Project VF, for virile female, describe the typical customer as an entry-level factory worker, 18 to 20 years old, who enjoys watching drag races and aspires "to get married in her early 20s and have a family...