Word: vg
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...print version of the newspaper sold 290,000 copies a day on average, down 21,500 from the same period in 2007. Daily readership of the newspaper alone has dropped by close to half since 1997. Two years ago, in what seems a surprising lack of team spirit, the VG Nett folks strung a triumphal banner across their offices when online readership surpassed print readership: "Storre enn mor!" (Bigger than...
Torry Pedersen came up through the paper's ranks before moving to VG Nett. Today he's managing director for all of Verdens Gang, but he doesn't get sentimental about the smell of ink. As far as Pedersen is concerned, VG Nett got to where it is by ignoring the verities of newspapering and inventing a new set of rules. For starters, Pedersen and his editors try to identify the day's sexiest story - anything from Israeli air strikes on Gaza to Britney Spears; "we don't care how important it is in typical newspaper terms." He then throws...
Anand's case study compared VG.no's 6 million monthly readers (it has since grown to 8 million) to NYTimes.com, which at the time had 14 million. VG got 11 page views per session and almost 10 sessions per visitor a month - both figures almost twice those at the Times when the study was done. That boosts ad rates considerably. "If VG had the Times' numbers, revenue would fall by three to four times, and the site would be a loss-making entity," says Anand...
...debates raging in the newspaper world is whether yesterday's ink-stained wretches can be reprogrammed for a digital future. Pedersen says no, and he's not kidding. VG Nett is a separate company from the print Verdens Gang; it takes only 5% of its material from the newspaper, and hires young, inexperienced reporters. When the paper cut editorial staff, Pedersen didn't offer a single one of the old boys a job. "Just tell me the last time the same person won the 100-meter dash and the marathon," he says...
...Fresh Angle Alan Rusbridger, editor of Britain's Guardian newspaper, takes a different view. Like VG in Norway, the Guardian was among the first British papers to recognize the Internet as the only portal in the storm that was buffeting traditional newspapers. Its own title wasn't spared. The Guardian's circulation was 516,000 in 1986; last year, it was down to around 351,000 copies. Unlike VG, however, the Guardian has bet its building that the future lies in so-called media integration - the same single staff for newsprint, Internet and the video and audio reportage that...