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...that we put a lot of expensive ingredients and skilled technique into making canelés, and they're the same price as cupcakes," she says of what artisanal bakeries have discovered is the most profitable dessert not made by Hostess. But Myers also loves being transported to her childhood via the American madeleine. She not only buys cupcakes but also bakes them on weekends for her little sister...

Author: /time Magazine | Title: Food: Cupcake Nation | 8/20/2006 | See Source »

...time at it - I've always kind of liked movies about airplanes that get the wobbles somewhere in mid-flight - but I don't really think it has a lot of crossover potential with the AARP crowd. Which means, I think, that cheapish movies can be cheaply, effectively promoted via the Net - more bad news for the people who sell display ads for the newspapers. I don't think, however, that the next Meryl Streep film is likely to gain a lot of traction among the bloggers. It'll still have to be sold the old-fashioned way, with good...

Author: /time Magazine | Title: Hype on a Plane | 8/18/2006 | See Source »

...from zero to 32 km/h in just four seconds. Six styles are available - from stiff cruisers built for sidewalk use to those with more flexible boards designed for bumpier terrain - and models can travel distances of up to 24 km on a full charge. You control the vehicle via a small handheld device connected to the engine by cable...

Author: /time Magazine | Title: Go By The Board | 8/16/2006 | See Source »

Israel is fighting a war deliberately provoked by Iran and Syria via terrorist organizations (Hizballah and Hamas) that aim to eliminate the sole legitimate democracy in that part of the world [July 31]. Instead of blaming Israel, Western democracies should stand up for it because they will be the next targets of terrorism. What have the U.N. and the West done to secure peace in the six years since Israel pulled out of Lebanon? Nothing, except allow Hizballah to build up its military. It is scandalous and hypocritical to demand that Israel forfeit its right to destroy Hizballah. PHILIPPE LUGINBUHL...

Author: /time Magazine | Title: Letters: Aug. 21, 2006 | 8/13/2006 | See Source »

...offset their extra expense, Vail has chosen the peculiar strategy of giving away a free lift ticket to homeowners who offset their own energy use via Renewable Choice (Whole Foods' strategy is to offer gift cards). This additional cost is made in the hopes that skiers, who arguably have an interest in preserving the environment, will be encouraged to choose Vail's resorts over its competitors. "We're hoping our guests sign up and have heavy participation in our program," says Vail CEO Rob Katz, "and then think, ?maybe I'll ski an extra day, maybe an extra two days...

Author: /time Magazine | Title: Vail's Wind Ambition | 8/9/2006 | See Source »

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