Word: viacom
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Dates: during 2000-2009
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...headlines as much for who he was as for who he is. Freston, the new co-president of media giant Viacom, had been chairman and CEO of MTV Networks, whose MTV, Nickelodeon and Comedy Central channels make it the lifeline to the youth market. One of Freston's missions from Viacom boss Sumner Redstone is to freshen the image and, more important, goose the profits of Paramount Pictures, the most geriatric of the Hollywood studios. So when the company's new Mr. Big showed up at the iconic indie-film festival, media types saw it as a signal of revolutionary...
...object of this attention smiles at all the inferences--not least because, at 59, Freston is old enough to be the granddad of his target ticket buyer. He was in Park City, Utah, he says, at the invitation of Robert Redford, whose Sundance Channel is owned by Viacom. When at a film festival, see a film. Hence his presence at Hustle & Flow. "I couldn't believe the articles--'God, he stood up when the movie was finished!' There were 1,000 people standing up in the room. I was one of the last guys to stand," Freston says...
...show, new box) and profit margins high--as much as 50%, according to Merrill Lynch analyst Jessica Reif Cohen. By 2008, Cohen projects, the business will grow to $3.9 billion annually. The biggest beneficiaries: Time Warner, which owns HBO, Warner Bros. and New Line (and this magazine); Viacom, with its Paramount and MTV divisions; and 20th Century Fox, which is mostly owned by News Corp. Big-name actors like James Gandolfini of The Sopranos and Dave Chappelle of Chappelle's Show are grabbing for a bigger piece of the DVD pie during contract negotiations. --By Barbara Kiviat
...league's success to the money the networks splash out to televise NFL games. "Football is the best reality television going," allows the NFL's Goodell. And the networks pay dearly for the eyeballs they get. Last month the NFL renewed two network TV dealswith CBS, a division of Viacom, and with Fox, a division of News Corp.that will guarantee $8 billion for broadcast rights from 2006 to 2011. Another News Corp sibling, DirecTV, is paying $3.5 billion for satellite rights through 2010. There are still cable and Monday Night Football deals to be concluded. Finalizing them will mean that...
...spent helping build a fledgling music-video channel into one of the most powerful global media brands, Judy McGrath, 51, has always stayed in touch with what she likes to call her "inner teen." Now that she has taken over the reins at all of parent company Viacom's vast, fast-growing cable operations, including MTV, MTV2, VH-1, CMT, Nickelodeon, TV Land and Comedy Central, you might think she would need to get more in tune with her outer adult. But being responsible for the crown jewel of Sumner Redstone's empire--generating nearly $3 billion in profits this...