Word: viacom
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Dates: during 2000-2009
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...remote control worked better than George W. Bush's last week. The Republican-led House of Representatives voted to reverse a regulatory ruling allowing TV networks to reach up to 45% of U.S. audiences. Reverting to the previous 35% cap could trigger a White House veto, and force Viacom's CBS network and News Corp's Fox to sell stations. Good news for angry media activists, but what...
...names sniffing around Vivendi's entertainment assets include Liberty Media's John Malone, General Electric's NBC, Viacom, MGM, and oil tycoon and former Fox owner Marvin Davis. USA Interactive head Barry Diller's blocking rights and ownership stake add to the intrigue. Vivendi last fall rejected as too low Davis' reported offer of $15 billion plus $5 billion in debt assumption, but Davis hasn't given up. Malone's dealmaking prowess and close ties with Diller give him an edge...
...chair and CEO Leslie Moonves took the stage at the upfronts today. No, we haven't accidentally rerun yesterday's column, though CBS did hold its presentation a day earlier. Thanks to corporate integration at Viacom, Moonves now also oversees young-adult-oriented UPN, in addition to CBS, the much older network, which airs shows about potbellied guys over 35. At CBS's presentation, Moonves gets to tell advertisers that they're crazy to focus on viewers under 35. At UPN, he tells them that's exactly what they want to be doing. He also gets to say things like...
...hard Justin Timberlake fans should abandon any plot to finagle their way onto the set of Total Request Live. Last month, on my way up to MTV studios on the 23rd floor of the Viacom building in Times Square, I had my ID checked four separate times. I can’t blame them—my MTV screen test was at 1:30 p.m., the precise time when hoards of screaming teenagers crowd the street below the studios, offering anything and everything to snag a seat on Carson Daly’s countdown show...
With MTVU, the station hopes to target college students for programming. Viacom, MTV’s owner, recently bought the largest college television network, CTN, for $15 million. That station claims to already broadcast to at least 35 percent of the total student population...