Word: viacom
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Dates: during 2000-2009
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Interesting? How about holy grail? Companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. A counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads register...
Indeed, companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, late last year had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. One counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads do register with viewers. But programming dominated the ninth area, which controls absorption - indeed, viewers were so absorbed by the programs that the other...
...during a Tuesday morning conference call with investment analysts and journalists. "We were not moving as entrepreneurially and aggressively as we should. Our communication with Wall Street was deficient and the stock price reflected it, suggesting that maybe Wall Street lacked confidence in management." He called Freston's replacement, Viacom director and former senior company executive Philippe Dauman, the right person to fulfill the vision he had when he announced the split of CBS and Viacom nine months ago. "We are on the right track but we need to move to the fast track," said Redstone. "Philippe will enable...
...That last comment was interpreted by several analysts as a reference to News Corp.'s purchase of MySpace.com, a deal that Viacom was seen as having missed. Though Redstone was equally impatient with Viacom's lagging stock price, which is down 10% this year - compared to sister company CBS, which is up more than 10% - his muscle-flexing didn't immediately cheer investors. Just after the announcement, Merrill Lynch's Jessica Reif Cohen, an influential entertainment industry research analyst , issued a critical report downgrading her rating on Viacom to "neutral" from "buy" because she said "significant uncertainty" remains about...
...most admired and respected executives in the entertainment business, and I for one will miss him greatly,? Dreamworks SKG co-founder David Geffen said in a statement. (Geffen refused to comment on a CNBC story, which a cable channel reporter attributed to Redstone, that Geffen called the Viacom chairman following the news about Freston and suggested that he buy Dreamworks Animation and hire its chief, Jeffrey Katzenberg, to run Viacom as well...