Word: viacom
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Dates: during 2000-2009
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...been traveling around the city, mounted on a fleet of 25 buses. Advertisers can update ad messages within 10 minutes, or even match an ad with the neighborhood the bus is passing through. "Once you introduce that kind of flexibility," says Jon Lewen, who is overseeing the effort for Viacom Outdoor, "even those advertisers who traditionally wouldn't consider it do." Not only are digital displays nimble, but they also allow outdoor ad agencies to sell the same real estate more than once. Since July, in a test campaign in Cleveland, Ohio, Clear Channel Outdoor has had seven large-format...
...with a $15 per month price tag. It hasn't raised the price, though it has increased the amount of content available. There may not be live programming, but there's constantly refreshed content from some big names that Sprint doesn't yet have. CBS and the whole Viacom stable - Nickelodeon, MTV, Comedy Central, VH1 - as well as Nascar.com and Accuweather.com. Speaking of the weather, Verizon's local coverage is not very good: Although it has both Accuweather and the Weather Channel, between them the the two only cover 21 cities...
...illegal, period. And nearly unstoppable. The DOJ admits that it faces hurdles in bringing to heel companies not based in the U.S. But it has pressured credit-card companies to reject gaming-related transactions and "urged" Internet providers and radio stations not to air online-gambling ads. Yahoo! and Viacom's Infinity Broadcasting are just some of those that are complying rather than cross the feds...
...Most Lavish Home-Shopping Spree The QVC network's $10.5 billion bid to buy Paramount Communications. Paramount had hoped to merge with TV conglomerate Viacom. But QVC's Barry Diller, who can build grudges into empires, vowed to take over his old studio by wooing or warring. The courts, and finally Paramount's board, agreed to give him the chance...
...Bluetooth mobile-phone user within 100 m to download exclusive freebies. For the moment, Britain's digital outdoor advertising market is tiny - just $38 million a year, according to outdoor ad agency Hyperspace - but appealing. Some 78% of travelers at Tottenham Court Road find the adverts entertaining, according to Viacom Outdoor, which currently sells ad space on the London tube. "It's early days," says James Davies of Hyperspace. "And we don't want to alienate consumers or scare them." Indeed. Last week, a poster for the film Sin City became the first interactive ad to be banned by Britain...